I sometimes end up in a conversation about marketing and advertising with someone who really doesn't know the first thing about it.
How the conversation usually goes is I will tell them what I study (Which is marketing and advertising) and they give me a lecture about it.
What they usually say is "it's just common sense". How insulting is that? It's basically a big fuck you for anyone that has ever studied it. know-one would say that about any other subject.
I can see why they would think that. It's because we've all grown up around advertising and we all have our own views on it. My argument against this would be "You dont watch a football match and assume you can play professionally" or maybe you do.
It's usually"common sense" for them up until the point you ask them about what marketing strategy a company should adopt, how branding can effect post cognitive dissonance or the ROI of social media.
Anyhow... Iv writeen a post of improving your copywriting skills on Total Insights, check it out. It's not rocket science. =p
http://www.totalinsights.co.uk/11-simple-tips-on-copy-writing
How the conversation usually goes is I will tell them what I study (Which is marketing and advertising) and they give me a lecture about it.
What they usually say is "it's just common sense". How insulting is that? It's basically a big fuck you for anyone that has ever studied it. know-one would say that about any other subject.
I can see why they would think that. It's because we've all grown up around advertising and we all have our own views on it. My argument against this would be "You dont watch a football match and assume you can play professionally" or maybe you do.
It's usually"common sense" for them up until the point you ask them about what marketing strategy a company should adopt, how branding can effect post cognitive dissonance or the ROI of social media.
Anyhow... Iv writeen a post of improving your copywriting skills on Total Insights, check it out. It's not rocket science. =p
http://www.totalinsights.co.uk/11-simple-tips-on-copy-writing
@joemurfin
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