So I've written a post on TotalInsights about SEO. Here's the link.
www.totalinsights.co.uk/seo-quick-guide
Before you understand what SEO really is you don't really understand how simple it can be. Lots of marketers seem to glam it up and describe it to be more difficult than it really is.
I have found lots of marketing tactics and understanding of marketing is usually wrapped up in acronyms and strange terms that in actual fact are very simple points.
If you dont know all the marketing acronyms it doesn't make you a bad marketer, it just means you dont read MarketingWeek ( or an alternative). Although if you dont read up about your industry what are you worth?
I suppose it's those "toady" people David Ogilvy was on about in the early 90s. These marketers just ruin it for all the decent marketers.
The word marketing has been ruined. Things need to change and these people need a finger pointing at them...and maybe a hard poke.
@joemurfin
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